Client
Vink-io UG
VINK-IO
DAte
Mar 1, 2025
Category
Design & UI/UX
Duration
3 Weeks
Excerpt
VINK-IO is an internet-centric technology boutique, and a sister company that belongs to the same holding group. They operate as trusted advisors to secure and increase growth for technology companies, consulting firms and financial institutions.
Summary
Initial approach
We were approached by our sister company and technology partner VINK-IO, in order to consult on their website, online assets and overall design choices. VINK-IO is a technology company that addresses a highly technical audience of finance professional and software engineers.
Concept Design
Taking into consideration the input of Oussema, we identified the assets that the company needed to work-on, and proceeded with a research related to companies in the same sector and industry as VINK-IO. The goal was to identify the positioning of the company's brand and improve the points where it was performing well. By understanding their target market's emotional lexicon, brands can craft narratives and experiences that resonate deeply, driving engagement and affinity.
Implementation
We lended on building up a new corporate identity for the company, including a new logo as well as a revamped design for their website. Consistency with the client's past and vision was key to building a strong and recognizable brand identity. Our main goal was to retain the strong technical connotations of the VINK-IO brand, without compromising on the esthetics and visual codes of a technical company.
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