SN-TX

Philosophy

SN-TX is an urban sound project that started by releasing mixtapes entitled "Quatrain", in reference to El Khayam's poetry. The project centers around artistic expression, responsible creativity and human connections.

In order to develop the project into a flagship commercial brand, we set up a joint venture supported by H Leaf Label and D | L | L.

Concept Design

We worked closely with the label to build a 360 marketing campaign and lift off the SN-TX brand commercially. The music records provided a basis on top of which we expanded the creative world of SN-TX into generative art assets, video production, E-Commerce design and merchandise production.

Our first mandate was support in establishing a distribution infrastructure for the label, and we consulted on the distribution of the music on platforms such as Soundcloud, Spotify, Bandcamp, Apple Music, Youtube Music etc…

We created a cohesive brand identity on these platforms, and helped the label find a creative outlet that is anchored in its urban references.

Implementation

Commercially, the SN-TX brand centers around the dedicated E-Commerce website that we built from scratch, for which we developed our marketing assets.

This commercial platform serves as front to resell digital records, branded merchandise and other derivative products such as handmade prints, accessories and small technology products. The designs and artworks are made, curated and provided exclusively for the store.

In addition to establishing the relevant value chain, we worked with the label to publicize the brand through a paid online marketing campaign that was launched on Google Search, Youtube, Reddit and Instagram.

The online marketing marketing was supported by the launch of an offline marketing campaign in Berlin, where we posted posters and approached resale stores, music labels, music organizations and artists that were interested in creative collaborations.